Athena Club
Overview
Client
Athena Club
Role
Creative Direction, Campaign Concept, Art Direction, Brand Strategy
Photography
Mario Kroes, Casey Zhang
Campaign
Athena Club’s Hair + Body Mist launch reframed fragrance as something wearable - designed to be layered, collected, and styled as part of everyday routine.
Details
A modern fragrance story.
Designed for Scale
This launch introduced eight scents across mist, lotion, and existing formats simultaneously, requiring a flexible creative system that could scale across products while maintaining a cohesive visual identity.
Scent Storytelling
Each scent was given its own visual and narrative language expressed through ingredient compositions, color, and material references.
