Project

Somewhere Sweet

Somewhere Sweet

Somewhere Sweet

Somewhere Sweet

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Overview

Client

Athena Club

Role

Campaign Creative Direction, Campaign Art Direction

Photography

Yulia Gorbachenko, Plainsight Studios

Campaign

Created to launch Pink Marshmallow and Banana Sunmilk, two limited-edition summer fragrances, Somewhere Sweet translated scent into a playful visual world. Balancing nostalgic sweetness with the warmth and sensuality of summer.

Client

Athena Club

Role

Campaign Creative Direction, Campaign Art Direction

Photography

Yulia Gorbachenko, Plainsight Studios

Campaign

Developed to bring renewed attention to Athena Club’s body care range during the summer season, shifting focus from product attributes to feeling and experience.