Athena Club
Body Care, Refreshed
Body Care, Refreshed
Body Care, Refreshed
Body Care, Refreshed

a
Overview
Client
Athena Club
Role
Creative Direction, Campaign Art Direction
Photography
Carl Ostberg
Brief
A visual and conceptual evolution of Athena Club’s core body care line. The campaign focused on elevating everyday essentials through clarity, color, and material expression — repositioning body care as both functional and sensorial.





a
Scope
A unified visual system built to scale across retail, digital, and print.




















Client
Athena Club
Role
Creative Direction, Campaign Art Direction
Photography
Carl Ostberg
Brief
A visual and conceptual evolution of Athena Club’s core body care line. The campaign focused on elevating everyday essentials through clarity, color, and material expression — repositioning body care as both functional and sensorial.






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