Athena Club

Body Care, Refreshed

Body Care, Refreshed

Body Care, Refreshed

Body Care, Refreshed

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Overview

Client

Athena Club

Role

Creative Direction, Campaign Art Direction

Photography

Carl Ostberg

Brief

A visual and conceptual evolution of Athena Club’s core body care line. The campaign focused on elevating everyday essentials through clarity, color, and material expression — repositioning body care as both functional and sensorial.

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Scope

A unified visual system built to scale across retail, digital, and print.

Client

Athena Club

Role

Creative Direction, Campaign Art Direction

Photography

Carl Ostberg

Brief

A visual and conceptual evolution of Athena Club’s core body care line. The campaign focused on elevating everyday essentials through clarity, color, and material expression — repositioning body care as both functional and sensorial.

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